The Review
SoFi started as a student loan refinancing company and evolved into a full-service digital financial platform. SoFi Invest is just one piece of the puzzle — the app also offers banking (with one of the highest APYs for checking/savings), personal loans, credit cards, and insurance. The all-in-one approach means more of your financial life lives in one place.
SoFi Invest offers commission-free trading in stocks, ETFs, options, and crypto, plus automated investing and a robo-advisor option. The platform is designed for simplicity — it is closer to Robinhood than Interactive Brokers in terms of interface complexity. IPO access is a unique perk, giving SoFi members the ability to buy shares in IPOs before they hit the open market.
The real value of SoFi is the ecosystem. SoFi Money (their banking product) offers 4%+ APY with direct deposit, and the SoFi Credit Card earns rewards that can be redeemed as cash into your investment account. For someone who wants banking, investing, and lending in one app, SoFi is compelling.
Why It Ranks #20
The best all-in-one financial platform. Banking with 4%+ APY, commission-free investing, IPO access, and lending — all in one app. The ecosystem creates more value than any individual feature.
Key Stats
9M+
Members
4%+
Banking APY
6+
Products
Yes
IPO Access
Key Features
Fun Facts
Frequently Asked Questions
What is SoFi Invest?
SoFi started as a student loan refinancing company and evolved into a full-service digital financial platform. SoFi Invest is just one piece of the puzzle — the app also offers banking (with one of the highest APYs for checking/savings), personal loans, credit cards, and insurance. The all-in-one approach means more of your financial life lives in one place.
How much does SoFi Invest cost?
SoFi Invest pricing: Free | No account minimums | No commissions. It is best for All-in-One Financial Platform Users.
Why is SoFi Invest ranked #20?
The best all-in-one financial platform. Banking with 4%+ APY, commission-free investing, IPO access, and lending — all in one app. The ecosystem creates more value than any individual feature.
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