Public.com

Public.com is the social investing platform that bet against payment for order flow — and won. When other brokerages were selling their users' order flow to market makers, Public eliminated PFOF entirely and introduced an optional tipping model instead. This earned them trust from investors who care about execution quality.

The platform combines commission-free trading in stocks, ETFs, crypto, treasuries, and alternative assets with a social feed where investors share their portfolios, trades, and analysis. The transparency is the draw: users can see what other investors actually own, not just what they recommend.

Public has expanded into alternative investments — including treasury bills, corporate bonds, and even fine art — making it one of the few platforms where retail investors can build a truly diversified portfolio across traditional and alternative asset classes. The Treasury account offers a competitive yield on cash with government-backed security.