Read the screenplay: FANNIEGATE — $7 trillion. 17 years. The biggest fraud in American capital markets.

1985 --- Present

Every Air Jordan
Ever Made

From banned by the NBA to the most recognized sneaker brand on Earth. Forty years. Thirty-nine models. Five billion dollars a year. One man's signature on every sole. This is the definitive history of the most iconic sneaker line ever created.

Back to MJ Shrine
39+
Models
$5B+
Annual Revenue
40
Years of Jordans
1
Banned Shoe

The Collection

Every Model. Every Story.

BANNED BY THE NBA
I

Air Jordan 1

1985 · Designed by Peter Moore

Colorway
Bred (Black/Red)
Release Price
$65
Resale Today
$2,000+
Designer
Peter Moore

The shoe that started everything. Nike signed a reluctant Michael Jordan to a $500K/year deal --- his mother Deloris made him hear the pitch. The NBA immediately banned the Air Jordan 1 for violating uniform color policy. The fine was $5,000 per game. Nike paid every single fine. It was the greatest marketing play in advertising history. The "banned" narrative turned a basketball shoe into a cultural phenomenon before Jordan had even won a playoff series.

II

Air Jordan 2

1986 · Designed by Bruce Kilgore

Colorway
White/Red
Release Price
$100
Resale Today
$300-$500
Designer
Bruce Kilgore

Made in Italy. No Nike swoosh anywhere on the shoe. Faux lizard skin upper. It was luxury, European, and completely unlike anything else on the court. Then disaster struck: MJ broke his foot in just the third game of the season. He missed 64 games. Nike feared the line was dead. Jordan came back for the playoffs and dropped 63 points on the Larry Bird Celtics --- still the highest-scoring playoff game in NBA history. The shoe survived. Barely.

SAVED THE DEAL
III

Air Jordan 3

1988 · Designed by Tinker Hatfield

Colorway
White Cement
Release Price
$100
Resale Today
$400-$800
Designer
Tinker Hatfield

The shoe that saved the entire Jordan Brand. MJ was ready to leave Nike for Adidas. Then Tinker Hatfield walked into the room. The III introduced the visible Air unit, the iconic elephant print, and --- most importantly --- the Jumpman logo. The silhouette of Jordan soaring through the air replaced the Wings logo and became one of the most recognized symbols on Earth. Jordan wore these during the legendary free throw line dunk at the 1988 Slam Dunk Contest. He won his first MVP that year. He was never leaving Nike again.

THE SHOT
IV

Air Jordan 4

1989 · Designed by Tinker Hatfield

Colorway
White Cement / Bred / Military Blue
Release Price
$110
Resale Today
$400-$1,000
Designer
Tinker Hatfield

Spike Lee as Mars Blackmon appeared in Nike's "Do You Know?" ad campaign, and the Air Jordan went from basketball shoe to pop culture icon. On the court, Jordan hit "The Shot" --- the buzzer-beater over Craig Ehlo that eliminated the Cleveland Cavaliers in the 1989 playoffs. He pumped his fist. Craig Ehlo collapsed. The IV was on his feet. Mesh panels for breathability and the plastic wing eyelets gave it a distinct aggressive look that defined late-80s basketball culture.

V

Air Jordan 5

1990 · Designed by Tinker Hatfield

Colorway
Fire Red / Grape / Metallic Silver
Release Price
$125
Resale Today
$300-$600
Designer
Tinker Hatfield

Tinker Hatfield drew inspiration from World War II fighter planes. The reflective 3M tongue, the shark teeth on the midsole, the translucent outsole, and the lace lock all gave the V a futuristic, aggressive identity. Jordan averaged 33.6 points per game that season and won his fourth consecutive scoring title. The Vs were bold, loud, and unapologetic --- just like the man wearing them.

1ST CHAMPIONSHIP
VI

Air Jordan 6

1991 · Designed by Tinker Hatfield

Colorway
Infrared / Carmine / Sport Blue
Release Price
$125
Resale Today
$300-$700
Designer
Tinker Hatfield

The first championship shoe. Jordan finally conquered the Detroit Pistons Bad Boys, then swept the Lakers in the Finals for his first NBA title. The image of Jordan clutching the championship trophy, tears streaming down his face, wearing the Infrared VIs --- it is one of the most emotional photographs in sports history. The shoe featured a reinforced toe, a clean inner bootie, and two holes in the tongue (so Jordan could stick his finger through them when carrying the shoes). Functional. Beautiful. Champion.

DREAM TEAM
VII

Air Jordan 7

1992 · Designed by Tinker Hatfield

Colorway
Olympic / Bordeaux / Cardinal
Release Price
$125
Resale Today
$250-$500
Designer
Tinker Hatfield

The Dream Team shoe. No visible Nike Air branding anywhere. Hatfield drew inspiration from African tribal art and Huarache technology. Jordan wore the Olympic colorway when he led the greatest basketball team ever assembled to gold in Barcelona. The VII was lighter, sleeker, and more comfortable than anything before it. Jordan won his second championship in these, beating the Portland Trail Blazers. His shrug after hitting six threes in the first half of Game 1 is immortal.

LAST OF FIRST THREE-PEAT
VIII

Air Jordan 8

1993 · Designed by Tinker Hatfield

Colorway
Aqua / Playoff / Bugs Bunny
Release Price
$125
Resale Today
$250-$500
Designer
Tinker Hatfield

Crossover straps and a chunky build gave the VIII a distinctive, aggressive silhouette. This was the last shoe of the first three-peat. Jordan averaged 41 points per game in the 1993 Finals against Charles Barkley's Suns, the highest Finals average since Rick Barry in 1967. Three championships in three years. Then, just months later, his father James Jordan was murdered. Michael walked away from basketball. At the peak. In the VIIIs.

FIRST RETIREMENT SHOE
IX

Air Jordan 9

1993 · Designed by Tinker Hatfield

Colorway
Olive / Charcoal / Powder Blue
Release Price
$125
Resale Today
$200-$400
Designer
Tinker Hatfield

The first Air Jordan that Michael Jordan never played basketball in. Released after his shocking retirement in October 1993, the IX was designed before anyone knew he would leave. International flags adorned the bottom, a tribute to MJ's global reach. Jordan was playing minor league baseball in Birmingham, Alabama, chasing his father's dream. The shoe sold on legacy alone --- proof that the Jumpman was bigger than any single season.

I'M BACK
X

Air Jordan 10

1995 · Designed by Tinker Hatfield

Colorway
Chicago / Shadow / Steel
Release Price
$125
Resale Today
$200-$400
Designer
Tinker Hatfield

"I'm Back." Two words on a fax sent to the media on March 18, 1995. Jordan returned to basketball wearing number 45 and the Air Jordan X. The sole featured a timeline of his greatest achievements etched into the rubber. He wore the Xs for just 17 regular-season games before switching to the XIs. The Bulls lost in the second round of the playoffs to the Orlando Magic. Jordan seethed. He spent the summer lifting weights, plotting revenge, and preparing for the greatest season in NBA history.

THE GOAT SNEAKER
XI

Air Jordan 11

1995-96 · Designed by Tinker Hatfield

Colorway
Concord / Bred / Space Jam
Release Price
$125
Resale Today
$300-$1,500+
Designer
Tinker Hatfield

The greatest sneaker ever made. The Air Jordan XI is the pinnacle of sneaker design, basketball performance, and cultural dominance all in one shoe. Patent leather on a basketball shoe was unheard of --- Jordan wanted something he could wear with a suit, and Hatfield delivered. The 72-10 season. The fourth championship. "Space Jam." MJ wore the Concord XIs during the film and the Bred (Playoff) XIs during that historic season. Every December, the Concord XI release still causes lines around the block and crashes websites. No sneaker in history has sustained this level of demand for this long. The GOAT shoe for the GOAT player in the GOAT season.

FLU GAME
XII

Air Jordan 12

1997 · Designed by Tinker Hatfield

Colorway
Flu Game / Taxi / French Blue
Release Price
$135
Resale Today
$300-$800
Designer
Tinker Hatfield

The Flu Game. June 11, 1997. Game 5 of the NBA Finals in Utah. Jordan had food poisoning so severe he could barely stand during timeouts. His face was grey. Scottie Pippen was literally holding him upright. He scored 38 points and hit the go-ahead three with 25 seconds left. The Bulls won 90-88. Jordan collapsed into Pippen's arms. The XII was on his feet --- a shoe inspired by the Japanese flag's rising sun, with a full-grain leather upper and a Zoom Air cushioning system. This is the shoe people remember when they think about Jordan refusing to lose even when his body was trying to quit.

XIII

Air Jordan 13

1998 · Designed by Tinker Hatfield

Colorway
He Got Game / Bred / Flint
Release Price
$150
Resale Today
$250-$600
Designer
Tinker Hatfield

Inspired by the black panther --- Jordan's on-court persona. The holographic Jumpman eye on the back, the paw-print outsole pattern, and the low-slung stance all evoked a jungle cat ready to pounce. The XIII appeared in Spike Lee's film "He Got Game" with Denzel Washington, further cementing the Air Jordan line's cultural crossover. Jordan wore the Bred XIIIs during the 1997-98 regular season, the team's final ride together before the dynasty was dismantled.

THE LAST SHOT
XIV

Air Jordan 14

1998 · Designed by Tinker Hatfield

Colorway
Last Shot / Black Toe / Oxidized Green
Release Price
$150
Resale Today
$250-$500
Designer
Tinker Hatfield

The Last Shot shoe. Inspired by Jordan's Ferrari 550 Maranello, the XIV features a sleek, speed-obsessed design with a shield-like midfoot and the Ferrari-style prancing Jumpman. On June 14, 1998, in Game 6 of the NBA Finals, Jordan stripped Karl Malone, dribbled up the court, crossed over Bryon Russell, and hit the most famous jump shot in basketball history with 5.2 seconds left. Bulls 87, Jazz 86. Sixth championship. Second three-peat. He walked away a champion. The XIV was the last shoe Michael Jordan wore as a Chicago Bull.

XV

Air Jordan 15

1999 · Designed by Tinker Hatfield

Colorway
Obsidian / Stealth
Release Price
$150
Resale Today
$150-$300
Designer
Tinker Hatfield

Released during Jordan's second retirement. Inspired by the X-15 rocket plane. The woven upper was a technical marvel but polarizing aesthetically --- many fans considered it too futuristic. Without MJ on the court, sales cooled. It remains one of the most underrated Jordans in the line and has gained a cult following among collectors who appreciate its ambition.

XVI

Air Jordan 16

2001 · Designed by Wilson Smith III

Colorway
Bred / Midnight Navy
Release Price
$160
Resale Today
$150-$350
Designer
Wilson Smith III

Jordan returned to the NBA with the Washington Wizards at age 38, wearing the XVI. A gaiter shroud covered the shoe, giving it a dress-shoe-meets-basketball-shoe hybrid look --- a nod to MJ's transition from player to executive and back. It was not the comeback the world wanted. But at 38, he still averaged 22.9 points per game. The XVI was sophisticated, corporate, and a little bit sad. Like watching a legend try to prove something he had already proved six times.

XVII

Air Jordan 17

2002 · Designed by Wilson Smith III

Colorway
White/Varsity Red / Copper
Release Price
$200
Resale Today
$200-$400
Designer
Wilson Smith III

Came in a metal briefcase. The XVII was a jazz-music-inspired design with a quilted midfoot panel and a premium build that justified its then-shocking $200 price tag. The briefcase packaging was part performance art, part flex. Jordan's final full season with the Wizards saw him average 22.9 points again, proving that even a diminished MJ was better than most players' best.

THE FINAL SHOE
XVIII

Air Jordan 18

2003 · Designed by Tate Kuerbis

Colorway
Black/Royal Blue / White/Red
Release Price
$175
Resale Today
$200-$400
Designer
Tate Kuerbis

Inspired by an Italian racing shoe. Supple leather, a one-piece carbon fiber midfoot plate, and a sleek racing stripe. This was the final shoe Jordan wore as an active NBA player. His last game: April 16, 2003, in Philadelphia. The crowd chanted "We want Mike" until he came out of the game, then stood and gave him a three-minute standing ovation. He finished with 15 points. A final exit, draped in the XVIII. For real this time.

XIX

Air Jordan 19

2004 · Designed by Tate Kuerbis

Colorway
Bred / Flint Grey
Release Price
$165
Resale Today
$150-$300
Designer
Tate Kuerbis

The first Air Jordan designed after MJ's final retirement. The Tech Flex zones and internal support structure were engineered purely for the next generation of players. The XIX was ambitious technically but lacked the narrative power of shoes worn during Jordan's playing career. It marked the beginning of a new era: Jordan Brand was now bigger than Jordan the player.

XX

Air Jordan 20

2005 · Designed by Tinker Hatfield

Colorway
Black/Stealth / White/Red
Release Price
$175
Resale Today
$200-$350
Designer
Tinker Hatfield

For the 20th anniversary, Tinker Hatfield returned to design a shoe that paid homage to the entire line. Laser-etched panels on the upper told the story of Jordan's career, from Laney High School to six championships. The independent suspension system and full-length Zoom Air provided elite cushioning. It was a tribute shoe --- less about innovation and more about remembering what came before.

XXI

Air Jordan 21

2006 · Designed by D'Wayne Edwards

Colorway
White/Red / Flint Grey
Release Price
$175
Resale Today
$150-$300
Designer
D'Wayne Edwards

Inspired by the Bentley Continental GT. A clean, minimal design with a perforated leather upper and IPS (Independent Podular Suspension) cushioning. The XXI was luxury on court --- quiet confidence instead of loud bravado. It was the first Jordan designed by D'Wayne Edwards, who would go on to become one of the most influential sneaker designers in the industry.

XXII

Air Jordan 22

2007 · Designed by D'Wayne Edwards

Colorway
White/Varsity Red / Basketball Leather
Release Price
$175
Resale Today
$150-$300
Designer
D'Wayne Edwards

Inspired by the F-22 Raptor fighter jet. Titanium-plated heel, articulated forefoot, and an aggressive design language. The XXII came with interchangeable heel pods for different playing surfaces. The shoe pushed technical boundaries but divided fans who preferred the cleaner lines of earlier models.

THE FINAL NUMBER
XXIII

Air Jordan 23

2008 · Designed by Tinker Hatfield

Colorway
White/Varsity Red / Black/Stealth
Release Price
$185
Resale Today
$250-$500
Designer
Tinker Hatfield

The final numbered Air Jordan. Number 23 --- the only number it could end on. Tinker Hatfield returned one last time to close the numbered line with a shoe inspired by architecture and articulation. A premium leather upper with a unique articulated outsole. Tortoiseshell-patterned details. The number 23 etched everywhere. It was the definitive ending to a 23-model narrative arc --- the most significant numbered sneaker line in history.

Beyond the Originals

Notable Retros & Collaborations

The Air Jordan line didn't end with the originals. Retro releases and collaborations with Travis Scott, Virgil Abloh, Dior, and A Ma Manière have kept the Jumpman at the center of sneaker culture for four decades.

Air Jordan 1 "Chicago" Retro

2015

The most iconic colorway returned in OG form. Resale immediately soared past $500. The "Lost and Found" 2022 release caused global pandemonium.

Air Jordan 3 "Black Cement" Retro

2018

Released with Nike Air branding on the heel for the first time since 1988. Tinker Hatfield appeared in Nike's marketing. Sold out in seconds.

Air Jordan 4 "White Cement" Retro

2016

With Nike Air branding restored, this OG colorway reminded everyone why the IV remains one of the most coveted silhouettes.

Air Jordan 11 "Concord" Retro

2018

The Concord release still shuts the internet down every time. Lines wrapped around malls. Websites crashed within seconds. Over one million pairs sold and still not enough.

Air Jordan 1 Low / Mid Explosion

2019-Present

Travis Scott, Dior, Off-White, and A Ma Maniere collaborations turned the AJ1 into the most versatile silhouette in fashion. Dior x Air Jordan 1 retails at $2,200 and resells for $10,000+.

Air Jordan 4 "Bred Reimagined"

2024

Nike's Reimagined line brought vintage aging and premium materials to classic colorways, targeting both sneakerheads and fashion-forward buyers.

October 18, 1984

The Banned Shoe

The greatest marketing accident in history

In 1984, the NBA had a rule: players' shoes had to be at least 51% white and match the team's uniform color scheme. Every player complied. Then Nike shipped Michael Jordan a pair of black and red Air Jordan 1s.

The NBA sent Nike a letter. The shoes violated the uniform code. Jordan could not wear them. The fine would be $5,000 per game.

Nike's response was one of the most audacious moves in corporate history: they told Jordan to keep wearing them. Nike would pay every single fine. Then they ran an ad campaign that said:

“On October 15th, Nike created a revolutionary new basketball shoe. On October 18th, the NBA threw them out of the game. Fortunately, the NBA can't keep you from wearing them.”

The ban turned a basketball shoe into a symbol of rebellion. Every kid in America wanted the shoes the NBA didn't want you to wear. First-year sales hit $126 million--- Nike had projected $3 million.

The NBA eventually changed its rules. But by then, the Air Jordan was not just a shoe. It was a cultural movement. The ban did not kill the shoe. The ban made the shoe.

Forty years later, the “Bred” colorway of the Air Jordan 1 still sells out in minutes every single time it is re-released. The most powerful marketing campaign in history cost Nike exactly $5,000 per game in fines. It generated billions.

The Competition

Why Jordan Brand Wins

Nike vs. Adidas vs. Puma vs. New Balance --- how one man's brand dominates an entire industry four decades after his last championship.

Scarcity as Strategy

Nike limits supply on nearly every retro Jordan release. This is not incompetence --- it is deliberate. By keeping demand permanently higher than supply, they ensure every release feels like an event. Every Saturday morning drop creates urgency. Every “Sold Out” notification builds desire. Adidas tried mass-producing Yeezys and destroyed the brand. Jordan Brand has never made that mistake.

The GOAT Narrative

LeBron is great. Kobe was legendary. But the GOAT debate always comes back to Jordan. His six championships, six Finals MVPs, and perfect Finals record create an unimpeachable narrative. Every time someone argues about the greatest player ever, they are inadvertently marketing Jordan Brand. The debate itself is the advertisement. And it never stops.

Nostalgia Engine

Every Air Jordan model is tied to a specific moment in basketball history. The I is the banned shoe. The III is the free throw line dunk. The VI is the first championship. The XI is the 72-10 season. The XII is the Flu Game. The XIV is the Last Shot. Buying a pair of Jordans is not buying a shoe --- it is buying a memory. No other sneaker brand has 40 years of mythology baked into its product line.

Cultural Crossover

Jordans are worn by NBA players, rappers, fashion designers, Wall Street traders, and suburban dads. Travis Scott made the AJ1 a fashion item. Virgil Abloh made the AJ1 high art. Dior made the AJ1 luxury. The Jumpman is equally at home court-side, on a runway, and in a boardroom. No other athletic brand has achieved this level of cross-cultural penetration. Adidas had Kanye and lost him. Puma has Rihanna and LaMelo Ball. Nike has Jordan --- and Jordan is forever.

$5B+ Per Year

Jordan Brand's annual revenue exceeds the entire valuation of most sneaker companies. Michael Jordan earns more from Nike in a single year than he made in his entire 15-season NBA playing career. The shoe deal his mother forced him to take in 1984 became the most valuable endorsement partnership in the history of sports.

The Architect

Tinker Hatfield

The man who saved the Jordan line and designed its greatest shoes

Before Tinker Hatfield, Jordan was leaving Nike. The Air Jordan II had underperformed. The relationship was strained. MJ had one foot out the door and was heading to Adidas.

Nike sent Hatfield --- a former pole vaulter and architecture student who had only recently moved from designing Nike buildings to designing Nike shoes. He sat down with Jordan, listened to what he wanted, and came back with the Air Jordan III.

It featured visible Air (inspired by the Centre Pompidou in Paris), elephant print, a mid-cut silhouette, and a new logo --- the Jumpman. Jordan saw it and stayed with Nike. That single meeting saved what would become a $5 billion per year business.

Hatfield went on to design the III through XV, plus the XX and the final numbered shoe, the XXIII. His designs are responsible for most of the Air Jordan line's iconic moments: the free throw line dunk (III), The Shot (IV), the first championship (VI), the Dream Team (VII), the 72-10 season (XI), the Flu Game (XII), and the Last Shot (XIV).

Michael Jordan is the greatest basketball player who ever lived. Tinker Hatfield is the greatest sneaker designer who ever lived. Together, they created the most valuable athlete-brand partnership in the history of commerce.

Frequently Asked

Air Jordan FAQ

How many Air Jordan models are there?
There are 39+ Air Jordan models in the mainline numbered series (I through XXXIX), plus numerous retro releases, special editions, and collaborations. The original numbered series ran from I (1985) through XXIII (2008), honoring Michael Jordan's jersey number. Nike continued the line beyond XXIII with the XX8 (2013) and subsequent models, though the cultural significance of the numbered series peaked with the first 23.
Which Air Jordan was banned by the NBA?
The Air Jordan 1 was banned by the NBA in 1985 for violating the league's uniform policy, which required shoes to be mostly white and match the team's uniform colors. The black and red 'Bred' colorway broke these rules. Nike was fined $5,000 per game every time Jordan wore them --- and Nike paid every single fine. The ban became the most successful marketing campaign in sneaker history, generating massive publicity and making the Air Jordan 1 the most talked-about shoe on the planet.
What is the most popular Air Jordan of all time?
The Air Jordan 11 is widely considered the most popular and iconic Air Jordan of all time. Released during Michael Jordan's historic 72-10 season with the Chicago Bulls in 1995-96, the patent leather design by Tinker Hatfield was revolutionary. The 'Concord' and 'Bred' colorways remain the most sought-after sneakers in the world, with annual retro releases still causing website crashes and multi-block lines at retail stores.
How much revenue does Jordan Brand generate annually?
Jordan Brand generates over $5 billion in annual revenue for Nike, making it one of the most profitable sub-brands in the history of consumer products. Michael Jordan earns an estimated $150 million or more per year in royalties. For context, Jordan's entire NBA playing career salary was approximately $94 million --- he earns more from sneakers in a single year than he made in 15 seasons of basketball.
Who designed the most Air Jordans?
Tinker Hatfield is the most prolific and legendary Air Jordan designer, responsible for the III through XV and the XX and XXIII. He introduced the Jumpman logo (III), visible Air (III), patent leather (XI), and countless other innovations. Hatfield's Air Jordan III is credited with saving the entire Nike-Jordan partnership --- Michael Jordan was ready to leave for Adidas before seeing Hatfield's design.
What are the most valuable Air Jordans for resale?
The most valuable Air Jordans on the resale market include the original 1985 Air Jordan 1 'Chicago' (up to $20,000+ in deadstock condition), the Dior x Air Jordan 1 High ($10,000+), the Eminem x Air Jordan 4 'Encore' ($20,000+), and the original 1996 Air Jordan 11 'Concord.' Collaborative releases with Travis Scott, Off-White (Virgil Abloh), and A Ma Maniere have also commanded premium resale prices in the $1,000-$5,000 range.

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