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Grant Cardone
United States
Net Worth
$500M
Source of Wealth
Cardone Capital, 10X Enterprises
Global Rank
#148 of 157
About Grant Cardone
Grant Cardone is a real estate investor, sales trainer, and entrepreneur who built a $4 billion real estate portfolio through his firm Cardone Capital while simultaneously creating a sales training empire under the 10X brand. Born in Lake Charles, Louisiana, Cardone grew up in a middle-class family and lost his father at age ten, an event that profoundly shaped his relentless drive to succeed.
After struggling with drug addiction in his early twenties, Cardone got sober at 25 and threw himself into car sales, starting as a broke salesman at a dealership. He became obsessed with mastering the sales process and began teaching others his methods. His breakthrough came when he realized that most people's problems stem from setting their targets too low — a philosophy he codified in his bestselling book "The 10X Rule," which argues that you should set goals ten times higher than what you think you need and take ten times the action you believe is necessary.
Cardone leveraged his sales training success to build a massive real estate portfolio, acquiring multifamily apartment complexes across the United States. Through Cardone Capital, he pioneered a model allowing everyday investors to invest alongside him in institutional-grade real estate. His YouTube channel, social media presence, and 10X Growth Conferences have made him one of the most recognized business personalities in the world, with millions of followers across platforms.
Key Achievements
Built a $4 Billion Real Estate Portfolio
Assembled a portfolio of over 12,000 multifamily apartment units across the United States through Cardone Capital, growing from zero real estate holdings to one of the largest privately held portfolios in the country.
Created the 10X Movement
Authored 'The 10X Rule' and built an entire ecosystem around the 10X philosophy — including conferences, courses, and coaching programs — that has influenced millions of entrepreneurs and salespeople worldwide.
Transformed from Broke Car Salesman to Real Estate Mogul
Started with nothing, overcame drug addiction, and worked his way from entry-level car sales to building one of the largest privately held real estate empires in America, proving that massive action can overcome any starting point.
Built a Massive Digital Media Following
Amassed tens of millions of followers across YouTube, Instagram, and other platforms by consistently producing raw, motivational content about sales, money, and real estate investing.
Pioneered Crowdfunded Real Estate Investing
Through Cardone Capital, opened institutional-quality real estate deals to everyday investors, allowing thousands of people to invest alongside him in large multifamily properties.
Notable Quotes
“Success is your duty, obligation, and responsibility.”
— Grant Cardone
“The 10X Rule says that you should set targets that are ten times what you think you want, and then do ten times what you think it will take to accomplish those targets.”
— Grant Cardone
“Money doesn't know the difference between day and night, weekend or weekday. Money loves people that have great work ethics.”
— Grant Cardone
“Your greatness is limited only by the investments you make in yourself.”
— Grant Cardone
Key Decisions
Got sober at age 25 after years of drug addiction, making the foundational decision that would enable everything that followed in his career.
Left car sales to launch his own sales training company, betting on himself as a trainer and consultant rather than remaining an employee.
Published 'The 10X Rule,' codifying his philosophy of massive action into a framework that became a global movement and bestselling book.
Founded Cardone Capital to acquire large multifamily real estate properties and allow everyday investors to participate, scaling his real estate strategy exponentially.
Launched the 10X Growth Conference series, attracting tens of thousands of attendees and featuring A-list speakers, making it one of the largest business conferences in the world.
Deep Dives
Go deeper into what makes Grant Cardone exceptional.
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