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Daymond John
United States
Net Worth
$350M
Source of Wealth
FUBU, Shark Tank, The Shark Group
Global Rank
#147 of 157
About Daymond John
Daymond Garfield John is an American entrepreneur, investor, television personality, author, and motivational speaker best known as the founder of the hip-hop fashion brand FUBU and as a shark on ABC's "Shark Tank." Born on February 23, 1969, in Brooklyn, New York, and raised in the Hollis neighborhood of Queens, John built one of the most iconic American fashion brands from literally nothing — sewing hats on his mother's sewing machine in her living room.
John's mother taught him to sew at a young age, and he displayed entrepreneurial instincts from his teens, working at Red Lobster while developing his fashion ideas. In 1992, with just $40 in startup capital, he began sewing FUBU (For Us, By Us) hats and selling them on the streets of Queens. His mother mortgaged her house for $100,000 to help fund the business. John convinced LL Cool J, his neighborhood friend, to wear FUBU in photos and a Gap commercial, providing priceless exposure.
The brand exploded in the mid-1990s, riding the wave of hip-hop culture's mainstream crossover. At its peak, FUBU generated over $350 million in annual revenue and more than $6 billion in cumulative global sales, making it one of the most successful fashion brands of the era. John's ability to understand and authentically represent his community gave FUBU a cultural legitimacy that competitors could not replicate.
Since 2009, John has been one of the original sharks on ABC's "Shark Tank," investing in hundreds of businesses and becoming one of the most recognizable business personalities in America. He also runs The Shark Group, a brand management and consulting firm, and was appointed a Presidential Ambassador for Global Entrepreneurship by President Obama. He is a New York Times bestselling author of "The Power of Broke" and "Rise and Grind," and a sought-after motivational speaker who has inspired millions with his rags-to-riches story.
Key Achievements
Built FUBU Into a $6B Fashion Brand
Founded FUBU with $40 in startup capital, sewing hats in his mother's house in Queens. Built it into a global fashion powerhouse that generated over $6 billion in cumulative worldwide sales and defined hip-hop fashion in the 1990s.
Original Shark on 'Shark Tank'
Has been a shark on ABC's 'Shark Tank' since the show's premiere in 2009, investing in hundreds of businesses and becoming one of the most recognizable entrepreneurs and investors in American popular culture.
Presidential Ambassador for Global Entrepreneurship
Appointed by President Barack Obama as a Presidential Ambassador for Global Entrepreneurship, using his platform to promote small business development and entrepreneurship both domestically and internationally.
New York Times Bestselling Author
Authored multiple bestselling books including 'The Power of Broke,' which argues that having limited resources can be an entrepreneur's greatest advantage, and 'Rise and Grind,' profiling successful people and their daily rituals.
Pioneered Celebrity-Driven Streetwear Marketing
Convinced LL Cool J to wear FUBU in a Gap commercial and in promotional photos, pioneering the celebrity endorsement model for streetwear that would later be adopted by virtually every fashion brand in the industry.
Notable Quotes
“The only difference between a rich person and a poor person is how they use their time.”
— Daymond John
“Being broke is a great advantage in business because it forces you to be resourceful, creative, and relentless.”
— Daymond John
“I didn't become successful overnight. I had 27 years of failure. Then I had overnight success.”
— Daymond John
Key Decisions
Started FUBU with $40 in capital, sewing hats on his mother's sewing machine in Queens — a bootstrap beginning for what would become a multi-billion-dollar fashion brand.
His mother Margot mortgaged her house for $100,000 to help fund FUBU's growth, a family sacrifice that provided the capital to scale from street-corner sales to wholesale distribution.
Convinced childhood friend LL Cool J to wear FUBU apparel in a Gap commercial and promotional materials, providing the celebrity validation that catapulted the brand into mainstream visibility.
Secured a distribution deal with Samsung's textile division, enabling FUBU to scale globally and reach over $350 million in annual revenue at its peak.
Joined ABC's 'Shark Tank' as an original shark, beginning a second career as a television investor and mentor that would expand his influence far beyond the fashion industry.
Early Life
Born February 23, 1969, in Brooklyn, New York, Daymond John was raised by his mother Margot in the Hollis neighborhood of Queens after his parents divorced when he was ten. His mother worked multiple jobs and taught him to sew, a skill that would prove invaluable. As a teenager, John worked at Red Lobster and hustled various side businesses. He was deeply influenced by hip-hop culture and dreamed of creating a fashion brand that authentically represented his community. That dream started taking shape when he began hand-sewing wool hats and selling them on the streets of Jamaica, Queens.
Life Lessons & Insights
The Power of Broke
John's central thesis is that having no money forces you to be more creative, more resourceful, and more hungry than well-funded competitors. He started FUBU with $40 and outmaneuvered companies with million-dollar budgets because necessity drove innovation.
Represent Your Community Authentically
FUBU stood for 'For Us, By Us.' John succeeded because he didn't try to market to a demographic — he was the demographic. Authenticity cannot be manufactured, and customers can always tell the difference.
Family Is Your First Investor
John's mother mortgaged her house to fund FUBU. That level of family support — and the responsibility it created — drove John to succeed when quitting would have been easier. The personal stakes made the business stakes real.
Deep Dives
Go deeper into what makes Daymond John exceptional.
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