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#146
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#146

Ryan Reynolds

Canada

Net Worth

$350M

Source of Wealth

Actor, Mint Mobile, Maximum Effort

Global Rank

#146 of 157

About Ryan Reynolds

Ryan Rodney Reynolds is a Canadian-American actor, producer, entrepreneur, and marketing visionary who transformed a solid but unspectacular acting career into one of the most impressive business portfolios in entertainment. Born on October 23, 1976, in Vancouver, British Columbia, Reynolds grew up the youngest of four brothers, the son of a food wholesaler and a retail saleswoman.

Reynolds began acting as a teenager on the Canadian soap opera "Hillside" (known as "Fifteen" in the U.S.) and spent the early 2000s in a series of forgettable comedies and a widely panned turn as Green Lantern in 2011. His career-defining moment came when he spent over a decade championing a Deadpool movie, eventually producing leaked test footage that went viral and forced 20th Century Fox to greenlight the film. "Deadpool" (2016) earned $783 million worldwide on a $58 million budget, proving Reynolds's instinct for irreverent, self-aware marketing.

But it is Reynolds's business ventures that reveal his true genius. He acquired an ownership stake in Aviation American Gin, applying his deadpan humor to the brand's marketing and driving explosive growth. Diageo acquired Aviation Gin in 2020 for up to $610 million. He then purchased a significant stake in Mint Mobile, the budget wireless carrier, and personally created many of its viral advertisements. In 2023, T-Mobile acquired Mint Mobile for $1.35 billion, with Reynolds reportedly earning $300 million or more.

Reynolds also co-founded Maximum Effort Productions and the marketing agency Maximum Effort, which specializes in rapid-response, humor-driven campaigns. In 2020, he and actor Rob McElhenney purchased Wrexham AFC, a Welsh football club, turning it into a global brand through the Emmy-nominated FX docuseries "Welcome to Wrexham." He is married to actress Blake Lively, and together they are one of the most prominent couples in entertainment.

Key Achievements

Sold Mint Mobile for $1.35 Billion

Acquired a significant ownership stake in Mint Mobile and personally drove its marketing with viral, self-produced ads. T-Mobile purchased the company for $1.35 billion in 2023, earning Reynolds a reported $300 million or more.

Sold Aviation Gin for $610 Million

Took an ownership stake in Aviation American Gin and transformed it through irreverent, self-aware marketing campaigns. Diageo acquired the brand in 2020 for up to $610 million.

Turned Deadpool Into a $1.5B+ Franchise

Spent over a decade championing the Deadpool film, personally leaked test footage to force the studio's hand, and starred in a franchise that has grossed over $1.5 billion worldwide — proving that unconventional marketing can create blockbusters.

Built Maximum Effort Into a Marketing Powerhouse

Co-founded Maximum Effort, a production company and marketing agency that creates rapid-response, humor-driven campaigns for brands — applying the same irreverent tone that made his personal ventures so successful.

Turned Wrexham AFC Into a Global Brand

Purchased Welsh football club Wrexham AFC with Rob McElhenney in 2020 and turned it into a worldwide phenomenon through the Emmy-nominated FX docuseries 'Welcome to Wrexham,' driving the club's promotion through two leagues.

Notable Quotes

I think that any time you get into a business where you can combine creativity and commerce, you're in a great spot.

Ryan Reynolds

When you get to combine something you believe in with something that makes people laugh, that's the sweet spot.

Ryan Reynolds

I've always believed that the best marketing doesn't feel like marketing.

Ryan Reynolds

Key Decisions

2004

Began campaigning to make a Deadpool movie, spending over a decade convincing studios that an R-rated, fourth-wall-breaking superhero film could work — a bet that paid off spectacularly.

2016

Starred in and produced 'Deadpool,' which earned $783 million on a $58 million budget and proved that Reynolds's instinct for irreverent, self-aware marketing could drive massive commercial success.

2018

Acquired an ownership stake in Aviation American Gin and began personally creating the brand's marketing campaigns, applying humor and authenticity to drive explosive growth.

2019

Purchased a significant stake in Mint Mobile and became its primary pitchman, creating viral advertisements that drove rapid subscriber growth for the budget wireless carrier.

2020

Purchased Wrexham AFC with Rob McElhenney, betting that a docuseries about a lower-league Welsh football club could capture a global audience — a bet validated by the Emmy-nominated 'Welcome to Wrexham.'

Early Life

Born October 23, 1976, in Vancouver, British Columbia, Canada, Ryan Reynolds was the youngest of four boys. His father, Jim, was a food wholesaler, and his mother, Tammy, was a retail saleswoman. He began acting at age 13, landing a role on the Canadian teen soap 'Hillside.' He attended Kwantlen Polytechnic University but dropped out to pursue acting in Los Angeles. For years, he struggled in forgettable comedies and mid-budget films, never quite breaking through to the A-list — until Deadpool changed everything.

Life Lessons & Insights

Authenticity Is the Ultimate Marketing Strategy

Reynolds's marketing genius lies in being genuinely funny and self-deprecating. His ads for Aviation Gin, Mint Mobile, and Deadpool all share the same trait: they feel like a real person talking, not a corporation selling. Audiences reward authenticity with loyalty.

Turn Setbacks Into Setup

Green Lantern was a disaster. Reynolds turned it into a running joke that became part of Deadpool's charm. His ability to reframe failures as comedy material — and comedy material into business success — is a masterclass in resilience.

Own What You Promote

Reynolds doesn't just endorse products — he buys ownership stakes. Aviation Gin, Mint Mobile, Wrexham AFC. When the pitchman is also the owner, the incentives align perfectly and the results are astronomical.

Deep Dives

Go deeper into what makes Ryan Reynolds exceptional.

Explore More

See how Glen Bradford applies these principles to his own investing. Long Fannie Mae & Freddie Mac junior preferred — and not going anywhere.