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Sara Blakely
United States
Net Worth
$1.2B
Source of Wealth
Spanx
Global Rank
#145 of 157
About Sara Blakely
Sara Treleaven Blakely is an American billionaire businesswoman and the founder of Spanx, the shapewear company she started with $5,000 in personal savings and built into a global brand worth over a billion dollars — without taking a single dollar of outside investment or debt. Born on February 27, 1971, in Clearwater, Florida, Blakely is one of the most remarkable self-made entrepreneurs in American history.
Before Spanx, Blakely's path was anything but conventional. She wanted to be a lawyer but scored poorly on the LSAT twice. She worked at Walt Disney World and then spent seven years selling fax machines door-to-door for Delphi Communications, an experience she credits with teaching her how to handle rejection. The idea for Spanx came in 1998 when she cut the feet off her control-top pantyhose to wear under white pants. She realized no product existed to solve this common problem.
With no fashion industry experience, no business training, and no connections, Blakely spent two years developing her product. She wrote her own patent (after researching patent law at Barnes & Noble to save on legal fees), convinced a reluctant hosiery mill to manufacture her prototype, and personally sold Spanx to Neiman Marcus by demonstrating the product in the store bathroom. Oprah Winfrey named Spanx one of her "Favorite Things" in 2000, and the brand exploded.
Blakely maintained 100% ownership of Spanx for over two decades, making her the youngest self-made female billionaire when she joined the Forbes list in 2012. In 2021, she sold a majority stake to Blackstone for $1.2 billion — and celebrated by giving every one of her employees a $10,000 bonus and two first-class plane tickets to anywhere in the world. She is married to Jesse Itzler, entrepreneur and co-owner of the Atlanta Hawks.
Key Achievements
Built Spanx From $5,000 to a $1.2B Valuation
Founded Spanx with $5,000 of personal savings in 2000 and built it into a global shapewear empire without any outside funding, debt, or venture capital — selling a majority stake to Blackstone for $1.2 billion in 2021.
Youngest Self-Made Female Billionaire
Became the youngest self-made female billionaire in the world when she joined the Forbes Billionaires List in 2012 at age 41, an achievement made even more remarkable by the fact that she maintained 100% ownership of her company.
Wrote Her Own Patent
With no legal training, researched patent law at Barnes & Noble and wrote her own patent application, saving thousands in legal fees and securing the intellectual property that would protect her billion-dollar idea.
Landed Oprah's 'Favorite Things'
In Spanx's first year, Oprah Winfrey named it one of her 'Favorite Things' — a watershed moment that catapulted the brand from startup to household name and validated the product to millions of consumers.
Celebrated Employees With Legendary Generosity
Upon the $1.2 billion Blackstone sale, gave every Spanx employee a $10,000 bonus and two first-class plane tickets to anywhere in the world — an act of generosity that made international headlines and exemplified her leadership values.
Notable Quotes
“Don't be intimidated by what you don't know. That can be your greatest strength and ensure that you do things differently from everyone else.”
— Sara Blakely
“My dad encouraged us to fail. Growing up, he would ask us, 'What did you fail at this week?' If we didn't have something, he would be disappointed.”
— Sara Blakely
“It's important to be willing to make mistakes. The worst thing that can happen is you become memorable.”
— Sara Blakely
Key Decisions
Cut the feet off her pantyhose to wear under white pants, realized no product existed to solve this problem, and decided to create one — despite having no experience in fashion or manufacturing.
Convinced a reluctant hosiery mill in North Carolina to manufacture her prototype by personally flying there and demonstrating the product, launching Spanx with $5,000 in savings.
Sold Spanx into Neiman Marcus by demonstrating the before-and-after in the department store bathroom to a buyer, securing her first major retail placement.
Maintained 100% ownership of Spanx despite numerous acquisition offers, becoming the youngest self-made female billionaire on the Forbes list.
Sold majority stake in Spanx to Blackstone for $1.2 billion while retaining an ownership position, and celebrated by giving every employee $10,000 plus first-class plane tickets.
Early Life
Born February 27, 1971, in Clearwater, Florida, Sara Blakely grew up in a middle-class family. Her father, a trial attorney, instilled in her a healthy relationship with failure by asking her and her brother each week what they had failed at — and celebrating the attempts. She attended Florida State University and briefly studied law but scored poorly on the LSAT. She worked at Walt Disney World and then spent seven years selling fax machines door-to-door for Delphi Communications, which she credits with teaching her everything she knows about sales, rejection, and resilience.
Life Lessons & Insights
Embrace Failure as Practice
Blakely's father asked her every week, 'What did you fail at?' This reframing of failure as a positive experience gave her the resilience to handle years of rejection while building Spanx — from the fax machine sales job to the hosiery mills that turned her down.
You Don't Need Permission or a Pedigree
Blakely had no MBA, no fashion experience, no industry connections, and no venture capital. She wrote her own patent, made her own sales calls, and built a billion-dollar company on her own terms. The lack of credentials forced her to think differently.
Keep Control as Long as Possible
By refusing outside investment for over 20 years, Blakely maintained full control of her company and captured the entire upside when she sold. In a world obsessed with raising venture capital, Spanx proved that bootstrapping can build the biggest outcomes.
Deep Dives
Go deeper into what makes Sara Blakely exceptional.
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