The Speech That Launched a Million Videos
The 6 Rules
of Success
Trust yourself. Break some rules. Don't be afraid to fail. Ignore the naysayers. Work like hell. Give something back. Six rules from a man who followed every single one of them.
Trust Yourself
“What is most important is that you have to dig deep down, dig deep down and ask yourselves, who do you want to be? Not what, but who.”
— Arnold Schwarzenegger
This is the foundation. Arnold arrived in America at 21, barely speaking English, with a body that Hollywood said was too big and a name nobody could pronounce. Every advisor told him to change. He trusted himself instead. He kept the name. He kept the accent. He kept the body. He trusted his own vision of what he could become when nobody else could see it. Trusting yourself is not the same as being arrogant. Arnold was not delusional — he was certain. There is a difference. Delusional people ignore reality. Certain people reshape it.
The Proof
He kept 'Schwarzenegger' when every agent in Hollywood told him to change it to 'Arnold Strong.' The name that was supposed to end his career became the most recognizable name in action cinema.
Break Some Rules
“It is impossible to be a maverick or a true original if you're too well behaved and don't want to break the rules.”
— Arnold Schwarzenegger
Arnold's entire life is a broken rule. Bodybuilders don't become actors — Arnold did. Actors don't become governors — Arnold did. Immigrants with thick accents don't become the biggest star in Hollywood — Arnold did. Every achievement required breaking a rule that said it couldn't be done. The key word is 'some.' Arnold doesn't advocate for lawlessness. He advocates for questioning the rules that exist only because nobody has challenged them yet. The rules that say 'people like you don't do things like this.' Those are the rules worth breaking.
The Proof
He entered the 1980 Mr. Olympia after a five-year retirement, against convention and to widespread outrage. He won his seventh title. The rule was 'retired champions don't come back.' Arnold broke it.
Don't Be Afraid to Fail
“You can't always win, but don't be afraid of making decisions. You can't be paralyzed by fear of failure or you will never push yourself.”
— Arnold Schwarzenegger
Arnold has failed publicly and spectacularly. Last Action Hero bombed against Jurassic Park. Batman & Robin nearly killed his career. His special election initiatives in 2005 all lost. His personal life imploded publicly. Each time, he absorbed the failure, learned from it, and moved forward. Failure is not the opposite of success — it is a component of success. Arnold understands this because he has experienced both at the highest possible level. The man who won seven Mr. Olympia titles also made Jingle All the Way. The key is that the failures never stopped him from attempting the next thing.
The Proof
After Batman & Robin (1997) nearly ended his career and his political term ended amid scandal, Arnold returned to acting, published a bestselling autobiography, and rebuilt his public reputation. The comeback is always possible.
Ignore the Naysayers
“Don't listen to the naysayers. I mean, how many times have you heard that you can't do this, you can't do that? I love it when someone says that no one has ever done this before, because then when I do it, that means that I'm the first one that has done it.”
— Arnold Schwarzenegger
The list of things Arnold was told he could never do is longer than his filmography. You're too big for movies. Your accent is too thick. Your name is unpronounceable. Bodybuilders can't act. Actors can't govern. He heard every single objection and treated each one as fuel. The naysayers are not evil — they are limited. They can only see what has been done before. Arnold saw what could be done next. There is an important distinction here: ignoring naysayers does not mean ignoring feedback. Arnold listened to directors, trainers, and advisors throughout his career. He ignored the people who said the goal itself was impossible. He listened carefully to the people who helped him achieve it.
The Proof
Studios told him he'd never be a leading man with his accent and physique. He became the highest-paid actor in the world. The accent became his signature. The physique became his brand.
Work Like Hell
“You never want to fail because you didn't work hard enough. I always believed in leaving no stone unturned.”
— Arnold Schwarzenegger
This is the rule that separates Arnold from motivational speakers who have never accomplished anything. Arnold trained twice a day, six days a week. He learned English by watching television and attending college classes simultaneously. He studied real estate and made his first million before his first hit film. He memorized policy briefings as Governor with the same intensity he memorized training routines. Work ethic is not a philosophy for Arnold — it is a practice. He does not talk about working hard; he works hard and then talks about it. The order matters. The work always comes first. Everything else — the fame, the money, the influence — is a byproduct of the work.
The Proof
While other bodybuilders trained once a day, Arnold trained twice. While other actors waited for roles, Arnold took college courses, invested in real estate, and built businesses. The gap between Arnold and everyone else was not talent — it was hours.
Give Something Back
“It doesn't matter what your profession is, what you're doing, always give something back.”
— Arnold Schwarzenegger
The final rule is the most important because it transforms the previous five from selfish ambition into meaningful legacy. Arnold has given back through the Special Olympics (he married into the Kennedy/Shriver family and has been a lifelong advocate), through environmental legislation as Governor, through his USC Schwarzenegger Institute, and through his consistent advocacy for fitness and health education. Giving back is not charity — it is obligation. Arnold believes that success creates a debt to the community that enabled it. America gave him everything. He feels obligated to return the favor. This rule elevates the other five from a recipe for personal success to a framework for a meaningful life.
The Proof
His environmental legislation as Governor (AB 32) has had more lasting impact than any of his films. The Arnold Sports Festival, which he founded, has grown into the world's largest multi-sport fitness event. His giving is not performative — it is structural.
Frequently Asked Questions
Where did Arnold give his 6 Rules of Success speech?
Arnold has delivered variations of his 6 Rules of Success in multiple speeches, most notably at the University of Southern California's commencement ceremony. The speech became a viral phenomenon on YouTube, where various edits and compilations have collectively accumulated hundreds of millions of views.
What are Arnold Schwarzenegger's 6 Rules of Success?
The 6 Rules are: 1) Trust yourself, 2) Break some rules, 3) Don't be afraid to fail, 4) Ignore the naysayers, 5) Work like hell, and 6) Give something back. Each rule reflects a specific chapter of Arnold's life and career, from his bodybuilding days through Hollywood and politics.
Did Arnold follow his own rules?
Yes. Arnold's life is essentially a case study in following all six rules simultaneously. He trusted himself when everyone said an Austrian bodybuilder couldn't be a movie star. He broke rules by entering fields where he 'didn't belong.' He failed publicly (Batman & Robin, 2005 special election) and recovered. He ignored naysayers consistently. He outworked everyone. And he gave back through public service and philanthropy.
Which rule is the most important?
Arnold has said that Rule #1 (Trust Yourself) is the foundation because without self-belief, the other five rules are impossible to follow. However, Rule #5 (Work Like Hell) is arguably the most actionable and the rule that separated Arnold from other ambitious people. Belief without work is just daydreaming.
Is the 6 Rules of Success speech on YouTube?
Yes. Multiple versions of Arnold's 6 Rules of Success speech are available on YouTube, ranging from short motivational edits to full commencement addresses. The most popular versions have been viewed over 100 million times combined, making it one of the most-watched motivational speeches in internet history.
Did Arnold write a book about his rules?
Arnold's book 'Be Useful: Seven Tools for Life' (2023) expands on similar themes to his 6 Rules of Success speech. His autobiography 'Total Recall: My Unbelievably True Life Story' (2012) also illustrates each rule through the story of his life. Both books are recommended reading for anyone inspired by the speech.
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