Catapult Sports

Catapult Sports is the global leader in athlete performance monitoring wearables. Founded in Melbourne, Australia in 2006, the company builds GPS and inertial sensor devices that teams strap between their athletes' shoulder blades to track every movement — acceleration, deceleration, distance covered, top speed, and a proprietary metric called PlayerLoad that quantifies cumulative physical stress.

The core problem Catapult solves is one that has plagued coaches since the beginning of organized sports: how much is too much? Overtraining leads to injuries. Undertraining leads to poor performance. Catapult gives coaches objective, real-time data to make informed decisions about workload management, helping teams reduce soft-tissue injuries and optimize training periodization. When an NFL team decides to hold a star running back out of Thursday practice, Catapult data is often the evidence behind that decision.

Catapult's technology is now used by over 3,700 teams in 40 sports across 137 countries. Their client list reads like a who's who of elite sport: the majority of NFL, NBA, EPL, and top rugby and soccer clubs worldwide. They also serve collegiate programs and national Olympic teams, making their data the common language of athletic performance management.

The company has expanded beyond wearables into video analysis (through the acquisition of XOS Digital) and athlete management systems, creating an integrated platform that captures both physical and tactical data. Their transition from a hardware company to a data platform company mirrors the broader evolution of sports technology — where the real value lies not in the device itself but in the insights the data provides.