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#21
#21

Wayne Gretzky

Hockey · $250 million

Net Worth

$250M

NHL Goals

894

NHL Assists

1,963

Stanley Cups

4

HockeyCanada1978-1999
All 25 Athletes

Why They Rank

The greatest hockey player ever with 61 NHL records. Wayne Gretzky Estates winery. Long-term endorsement deals with Upper Deck and TD Bank. A national icon in Canada.

The Fortune

Wayne Gretzky is the greatest hockey player in history by every statistical measure and the most financially successful hockey player of all time. Known as The Great One, Gretzky holds or shares 61 NHL records, including the all-time records for goals (894), assists (1,963), and total points (2,857). His assist total alone would make him the all-time points leader even if he had never scored a single goal. No other athlete in any major sport has this kind of statistical separation from the field.

Gretzky's career NHL earnings were modest by today's standards -- approximately $46 million over 21 seasons -- but his endorsement and business income has been substantial. He has long-standing deals with Upper Deck, TD Bank, and various Canadian brands. Wayne Gretzky Estates, his winery in Niagara-on-the-Lake, Ontario, produces award-winning wines and operates a popular distillery. He also co-owned multiple restaurants (Wayne Gretzky's Toronto) and has served as a brand ambassador for BetMGM and other gaming platforms.

Gretzky briefly owned a stake in the Phoenix Coyotes and served as the team's head coach, though the ownership experience was financially unsuccessful. He has since focused on endorsements, brand partnerships, and his winery business. His net worth of $250 million reflects his status as hockey's greatest ambassador and a brand that transcends the sport -- particularly in Canada, where he is a national icon on the level of a founding father.

Wealth Source

NHL salary, endorsements, restaurant ventures, wine, coaching

Top Endorsements

Upper DeckTD BankBetMGMCoca-ColaFord

Fun Facts

1

Gretzky's assists alone (1,963) would make him the NHL's all-time points leader -- even if he had never scored a single goal.

2

The NHL retired his number 99 league-wide in 2000. No player in any major North American sport has received this honor.

3

His rookie card (1979 O-Pee-Chee) has sold for over $3.75 million, making it one of the most valuable sports cards in history.

Frequently Asked Questions

Who is the richest athlete of all time?

Michael Jordan is the richest athlete of all time with an estimated net worth of $3.5 billion. His wealth comes primarily from the Jordan Brand, the sale of the Charlotte Hornets, and decades of endorsement deals. His NBA playing salary was just $94 million -- a fraction of his total fortune.

How do athletes build wealth beyond their playing salary?

The wealthiest athletes build wealth through endorsement deals, equity stakes in companies, brand ownership, franchise ownership, venture capital, and real estate. The key insight is taking equity over flat endorsement fees whenever possible -- turning short-term fame into long-term compounding assets.

Which athletes are billionaires?

As of 2026, four athletes have confirmed billionaire status: Michael Jordan ($3.5B), Tiger Woods ($1.3B), LeBron James ($1.2B), and Magic Johnson ($1.2B). Several others are approaching the threshold, including Arnold Palmer's estate ($875M), Lionel Messi ($650M), and Michael Schumacher ($600M).

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