Why They Rank
Over 450 restaurant franchises. Coca-Cola bottling operation. Ebony/Jet media acquisition. Built $600M from a $3.5M NBA career. Most successful athlete franchise operator in history.
The Fortune
Junior Bridgeman earned approximately $3.5 million in his entire 12-year NBA career -- a rounding error compared to the business empire he built afterward. He began purchasing Wendy's franchise locations while still playing for the Milwaukee Bucks, eventually growing his portfolio to over 450 restaurants (including Wendy's, Chili's, and Fazoli's locations) across the United States. At peak, his restaurant operation employed over 11,000 people.
Bridgeman's most consequential business move was purchasing a Coca-Cola bottling operation, which dramatically increased his revenue and net worth. He also acquired the Ebony and Jet magazine brands in 2020, adding a media empire to his portfolio. His total business revenue has exceeded $500 million annually, making him one of the most successful athlete-businessmen in American history.
Bridgeman's story is the most powerful counterargument to the narrative that athletes need massive salaries to build wealth. He earned less than $4 million playing basketball and turned it into over $600 million through franchise operations, bottling, and media. He is proof that business acumen, patience, and operational discipline can transform modest athletic earnings into generational wealth.
Wealth Source
Fast food franchises, Coca-Cola bottling, Ebony/Jet media
Top Endorsements
Fun Facts
Bridgeman earned $3.5 million in his entire NBA career and turned it into over $600 million -- a return of over 17,000%.
He started buying Wendy's franchises while still an active NBA player, working in the restaurants during the offseason to learn the business.
His restaurant empire employed more people than many NBA teams' entire organizations, from players to front office staff combined.
Frequently Asked Questions
Who is the richest athlete of all time?
Michael Jordan is the richest athlete of all time with an estimated net worth of $3.5 billion. His wealth comes primarily from the Jordan Brand, the sale of the Charlotte Hornets, and decades of endorsement deals. His NBA playing salary was just $94 million -- a fraction of his total fortune.
How do athletes build wealth beyond their playing salary?
The wealthiest athletes build wealth through endorsement deals, equity stakes in companies, brand ownership, franchise ownership, venture capital, and real estate. The key insight is taking equity over flat endorsement fees whenever possible -- turning short-term fame into long-term compounding assets.
Which athletes are billionaires?
As of 2026, four athletes have confirmed billionaire status: Michael Jordan ($3.5B), Tiger Woods ($1.3B), LeBron James ($1.2B), and Magic Johnson ($1.2B). Several others are approaching the threshold, including Arnold Palmer's estate ($875M), Lionel Messi ($650M), and Michael Schumacher ($600M).
Get Glen’s Updates
Investing insights, new tools, and whatever I’m building this week. Free. No spam.
Unsubscribe anytime. I respect your inbox more than Congress respects property rights.
Keep Exploring
Top 25 Richest Athletes
See the full ranked list of the wealthiest athletes of all time.
Read moreTop 25 Basketball Players
The greatest basketball players of all time, ranked.
Read moreBillionaires & Icons
Profiles of the world's most successful investors and builders.
Read moreGreatest Trades Ever
The most legendary investment decisions in financial history.
Read moreTop 25 Value Investors
The greatest value investors of all time, ranked.
Read moreCelebrity Superpowers
Every celebrity has a superpower. We identified all of them.
Read more