Why They Rank
Greatest goalkeeper ever. 28-year top-level career. World-record $52M transfer fee for a goalkeeper. 10 Serie A titles. 2006 World Cup winner. Puma lifetime deal.
The Fortune
Gianluigi Buffon is widely regarded as the greatest goalkeeper in football history and had one of the longest careers in professional sport, playing at the top level from age 17 to age 45. His transfer from Parma to Juventus in 2001 for $52 million was a world-record fee for a goalkeeper that stood for over 15 years. At Juventus, he earned a peak salary of approximately $10 million per year over a career that spanned 20 seasons with the club.
Buffon's endorsement portfolio included Puma (a lifetime partnership), Head & Shoulders, and various Italian brands. His longevity meant that he was commercially active for nearly three decades, generating endorsement income longer than most athletes' entire careers. He won 10 Serie A titles and the 2006 World Cup, where his performances were considered the best by any goalkeeper in a single tournament.
Post-retirement, Buffon has transitioned to an executive role at Juventus and is involved in Italian football administration. His net worth of $80 million reflects the cumulative earnings of a 28-year career at the highest level -- a duration that amplified every income stream from salary to endorsements to merchandise royalties.
Wealth Source
Soccer salary, endorsements, investments
Top Endorsements
Fun Facts
Buffon's $52 million transfer fee in 2001 was a world record for goalkeepers that stood until Kepa Arrizabalaga's move to Chelsea in 2018.
He played professional football from age 17 to age 45, a span of 28 years -- longer than most people's entire professional careers.
He once admitted to a gambling addiction that cost him millions, one of the few personal controversies in an otherwise spotless career.
Frequently Asked Questions
Who is the richest athlete of all time?
Michael Jordan is the richest athlete of all time with an estimated net worth of $3.5 billion. His wealth comes primarily from the Jordan Brand, the sale of the Charlotte Hornets, and decades of endorsement deals. His NBA playing salary was just $94 million -- a fraction of his total fortune.
How do athletes build wealth beyond their playing salary?
The wealthiest athletes build wealth through endorsement deals, equity stakes in companies, brand ownership, franchise ownership, venture capital, and real estate. The key insight is taking equity over flat endorsement fees whenever possible -- turning short-term fame into long-term compounding assets.
Which athletes are billionaires?
As of 2026, four athletes have confirmed billionaire status: Michael Jordan ($3.5B), Tiger Woods ($1.3B), LeBron James ($1.2B), and Magic Johnson ($1.2B). Several others are approaching the threshold, including Arnold Palmer's estate ($875M), Lionel Messi ($650M), and Michael Schumacher ($600M).
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