Why They Rank
George Foreman Grill sold 100M+ units. $138M lump sum for naming rights. Oldest heavyweight champion at 45. More than $250M in grill royalties. Boxing career earnings of $100M+.
The Fortune
George Foreman earned more money from a countertop grill than he ever did from boxing -- and his boxing career included some of the most lucrative fights in heavyweight history. The George Foreman Grill, licensed in 1994, has sold over 100 million units worldwide. Foreman's endorsement deal with Salton Inc. earned him $138 million in a single lump-sum payment in 1999 when he sold the naming rights. Total royalties from the grill over three decades are estimated at over $250 million.
Foreman's boxing career included winning the heavyweight championship at age 45 (the oldest heavyweight champion in history), earning an estimated $100 million in fight purses. His legendary 'Rumble in the Jungle' loss to Muhammad Ali in 1974 is one of the most famous sporting events in history. His comeback in the 1990s, when he returned to boxing after a 10-year retirement and regained the title, was a feel-good story that made him massively marketable.
Foreman's jovial personality, willingness to sell products, and everyman appeal made him one of the most successful endorsement athletes in history. He named all five of his sons George, which became a running joke that further endeared him to the public. His net worth of $300 million is almost entirely attributable to a kitchen appliance.
Wealth Source
George Foreman Grill, boxing career, endorsements, preaching
Top Endorsements
Fun Facts
Foreman sold the naming rights to his grill for $138 million in a single payment -- more than most boxers earn in their entire careers.
He named all five of his sons George Edward Foreman, saying 'I named them all George because I was worried about brain damage from boxing and wanted to make sure I'd remember their names.'
He earned more money from the George Foreman Grill than Muhammad Ali, Joe Frazier, and Mike Tyson earned from boxing combined.
Frequently Asked Questions
Who is the richest athlete of all time?
Michael Jordan is the richest athlete of all time with an estimated net worth of $3.5 billion. His wealth comes primarily from the Jordan Brand, the sale of the Charlotte Hornets, and decades of endorsement deals. His NBA playing salary was just $94 million -- a fraction of his total fortune.
How do athletes build wealth beyond their playing salary?
The wealthiest athletes build wealth through endorsement deals, equity stakes in companies, brand ownership, franchise ownership, venture capital, and real estate. The key insight is taking equity over flat endorsement fees whenever possible -- turning short-term fame into long-term compounding assets.
Which athletes are billionaires?
As of 2026, four athletes have confirmed billionaire status: Michael Jordan ($3.5B), Tiger Woods ($1.3B), LeBron James ($1.2B), and Magic Johnson ($1.2B). Several others are approaching the threshold, including Arnold Palmer's estate ($875M), Lionel Messi ($650M), and Michael Schumacher ($600M).
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