The Latte Factor

David Bach reimagines his signature concept as a charming parable about Zoey, a young Brooklyn woman who learns wealth-building secrets from a barista named Henry. Over five days, Henry teaches Zoey three secrets: pay yourself first, do not budget (automate instead), and live rich now. The story format makes the Latte Factor concept more accessible and emotionally engaging than a traditional how-to book, and at just 160 pages, it is a quick read that delivers lasting lessons about the power of small, consistent financial choices.