Fidelity

Fidelity is the largest retail brokerage in America and one of the most trusted names in finance. With $12+ trillion in administered assets and over 45 million individual investors, Fidelity combines the scale of an institution with the accessibility of a modern fintech.

What sets Fidelity apart is depth. They offer commission-free trading, zero-expense-ratio index funds (yes, literally 0%), fractional shares, robust research, excellent customer service, and a full suite of retirement planning tools. Active Trader Pro gives experienced investors a desktop platform that rivals anything from Interactive Brokers or Thinkorswim.

Fidelity is also one of the few brokerages that clears its own trades, meaning they do not use payment for order flow (PFOF). This translates to better execution quality — you get better prices on your trades compared to brokerages that sell your order flow. For long-term investors, Fidelity is hard to beat.