The Review
E*TRADE was one of the original online brokerages, founded in 1982, and now operates under Morgan Stanley after a $13 billion acquisition in 2020. The platform combines a clean, intuitive interface with surprisingly powerful tools, making it a strong choice for both beginners and experienced traders.
The Power E*TRADE platform is the highlight — it offers advanced charting, options analysis, and a streamlined interface that is more approachable than Thinkorswim but more powerful than Robinhood. The options screener and probability calculator are particularly well-designed.
Morgan Stanley's backing adds institutional research, IPO access, and financial planning services that independent brokerages cannot offer. E*TRADE also has a strong managed portfolio offering and one of the better stock plan administration platforms for employees with equity compensation.
Why It Ranks #7
The best balance of power and simplicity in the brokerage space. Power E*TRADE is an excellent trading platform, and Morgan Stanley's backing adds institutional resources that elevate the entire experience.
Key Stats
$400B+
Client Assets
7M+
Active Accounts
9,000+
Mutual Funds
Morgan Stanley
Parent Company
Key Features
Fun Facts
Frequently Asked Questions
What is E*TRADE (Morgan Stanley)?
E*TRADE was one of the original online brokerages, founded in 1982, and now operates under Morgan Stanley after a $13 billion acquisition in 2020. The platform combines a clean, intuitive interface with surprisingly powerful tools, making it a strong choice for both beginners and experienced traders.
How much does E*TRADE (Morgan Stanley) cost?
E*TRADE (Morgan Stanley) pricing: Free | Options: $0.65/contract (or $0 with 30+ trades/quarter). It is best for Intermediate Traders & Options Enthusiasts.
Why is E*TRADE (Morgan Stanley) ranked #7?
The best balance of power and simplicity in the brokerage space. Power E*TRADE is an excellent trading platform, and Morgan Stanley's backing adds institutional resources that elevate the entire experience.
I Document Every Trade — Even the Losses
Options record: 1W-8L. Net worth: 100% GSE preferred. Get the unfiltered updates.
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