The Review
eToro is the world's largest social trading platform, pioneering the concept of copy trading — the ability to automatically replicate another investor's trades in your own account. With over 35 million registered users across 100+ countries, eToro has turned investing into a social experience.
The CopyTrader feature is the core product. You browse popular investors on the platform, see their historical returns, risk scores, and portfolio composition, then allocate capital to copy their trades automatically. When they buy, you buy. When they sell, you sell. It is essentially a marketplace of investment strategies.
eToro also offers Smart Portfolios — pre-built, thematically-organized portfolios managed by eToro's investment team. These cover themes like renewable energy, big tech, cryptocurrency, and more. The platform supports stocks, ETFs, crypto, and CFDs (in markets where allowed). Commission-free stock trading and a $50 minimum make it accessible.
Why It Ranks #22
The pioneer and leader in social copy trading. The ability to automatically replicate successful investors' trades is a genuine innovation that reduces the learning curve for new investors. 35 million users validate the concept.
Key Stats
35M+
Registered Users
100+
Countries
Thousands
Copyable Investors
70+
Smart Portfolios
Key Features
Fun Facts
Frequently Asked Questions
What is eToro?
eToro is the world's largest social trading platform, pioneering the concept of copy trading — the ability to automatically replicate another investor's trades in your own account. With over 35 million registered users across 100+ countries, eToro has turned investing into a social experience.
How much does eToro cost?
eToro pricing: Commission-free stocks | $50 minimum | 1% crypto fee. It is best for Copy Traders & Social Investors.
Why is eToro ranked #22?
The pioneer and leader in social copy trading. The ability to automatically replicate successful investors' trades is a genuine innovation that reduces the learning curve for new investors. 35 million users validate the concept.
Get Glen's Musings
Occasional thoughts on AI, Claude, investing, and building things. Free. No spam.
Unsubscribe anytime. I respect your inbox more than Congress respects property rights.
Keep Exploring
Top 25 Investing Apps
See the full ranked list of the best investing apps and platforms in 2026.
Read morePopularMy Positions
Full transparency on what I own and why. Updated regularly.
Read moreTrack Record
My historical returns and investment performance over time.
Read moreTop 25 Value Investors
The greatest value investors of all time, ranked.
Read moreTop 25 Preferred Stocks
The most interesting preferred stocks in the market right now.
Read more