The Review
Betterment was the first robo-advisor to launch (2010) and remains one of the largest with over $45 billion in assets under management. The platform automates portfolio construction, rebalancing, and tax optimization, making professional-grade investing accessible to anyone with $10.
Betterment offers two tiers: Digital ($0 minimum, 0.25% fee) and Premium ($100K minimum, 0.40% fee with access to CFP advisors). Both include automated rebalancing, tax-loss harvesting, and goal-based portfolio allocation. The Premium tier adds unlimited access to certified financial planners for personalized advice.
The platform's goal-based approach is its signature feature. Instead of managing one portfolio, Betterment lets you create separate goals (retirement, emergency fund, house down payment) each with its own asset allocation and timeline. This makes it easy to see how each goal is progressing independently.
Why It Ranks #15
The original robo-advisor and still one of the best. Goal-based investing, tax-loss harvesting, and the option to add human advisor access make it a complete solution for investors who want automation with flexibility.
Key Stats
$45B+
Assets Managed
900K+
Accounts
$0
Minimum Investment
2010
Founded
Key Features
Fun Facts
Frequently Asked Questions
What is Betterment?
Betterment was the first robo-advisor to launch (2010) and remains one of the largest with over $45 billion in assets under management. The platform automates portfolio construction, rebalancing, and tax optimization, making professional-grade investing accessible to anyone with $10.
How much does Betterment cost?
Betterment pricing: Digital: 0.25% | Premium: 0.40% (with CFP access) | $0 minimum. It is best for Goal-Based Investors & Financial Planners.
Why is Betterment ranked #15?
The original robo-advisor and still one of the best. Goal-based investing, tax-loss harvesting, and the option to add human advisor access make it a complete solution for investors who want automation with flexibility.
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