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#27
#27

Ally Invest

Brokerage

Free | Options: $0.50/contract | Robo Portfolio: $0 advisory feeBest for: Online Banking Customers Who Also Invest

The Review

Ally Invest is the brokerage arm of Ally Financial, one of the best online banks in America. The platform offers commission-free stocks, ETFs, and options trading alongside Ally's high-yield savings accounts, CDs, and mortgage products. For investors who want banking and investing under one roof without the complexity of a mega-bank, Ally is the answer.

The trading platform is straightforward — not as powerful as thinkorswim or IBKR, but more than adequate for most investors. Options trading at $0.50 per contract is competitive. The robo-advisor portfolio (Ally Invest Robo Portfolios) charges no advisory fee and no minimum, making it one of the cheapest automated investing options available.

Ally's real strength is the banking side. Their savings account consistently offers one of the highest APYs in the industry, and having instant transfers between savings and brokerage means your cash is always earning maximum interest until you are ready to deploy it.

Why It Ranks #27

The best combined banking and brokerage for online-first investors. Ally's high-yield savings, no-fee robo-advisor, and commission-free trading create a simple, cost-effective financial hub.

Key Stats

11M+

Banking Customers

Top-tier

Savings APY

$0

Robo Advisory Fee

$0.50/contract

Options Cost

Key Features

Commission-free stocks, ETFs, and options
Zero-fee robo-advisor portfolios
High-yield Ally Bank savings integration
Options trading at $0.50/contract
Managed portfolio options
Tax-loss harvesting (managed portfolios)
Seamless banking-to-brokerage transfers
Forex trading available

Fun Facts

1.Ally Financial was originally GMAC — General Motors' financing arm — rebranded after the 2008 crisis
2.Ally Bank has been ranked among the top online banks by multiple publications for over a decade
3.The Ally Invest robo-advisor is one of the few that charges zero advisory fees with no minimum balance
4.Ally was one of the first major banks to eliminate all overdraft fees entirely

Frequently Asked Questions

What is Ally Invest?

Ally Invest is the brokerage arm of Ally Financial, one of the best online banks in America. The platform offers commission-free stocks, ETFs, and options trading alongside Ally's high-yield savings accounts, CDs, and mortgage products. For investors who want banking and investing under one roof without the complexity of a mega-bank, Ally is the answer.

How much does Ally Invest cost?

Ally Invest pricing: Free | Options: $0.50/contract | Robo Portfolio: $0 advisory fee. It is best for Online Banking Customers Who Also Invest.

Why is Ally Invest ranked #27?

The best combined banking and brokerage for online-first investors. Ally's high-yield savings, no-fee robo-advisor, and commission-free trading create a simple, cost-effective financial hub.

I Document Every Trade — Even the Losses

Options record: 1W-8L. Net worth: 100% GSE preferred. Get the unfiltered updates.

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