Todd Sullivan
Founder and editor of ValuePlays.net. Sharp analysis, steady hands. One of the most trusted independent voices in the GSE shareholder fight — and a cornerstone of the crew that refused to let the government get away with it.
The Arc
Todd Sullivan built ValuePlays.net into one of the most respected independent value investing blogs on the internet. Not by chasing clicks, not by writing about whatever was trending on fintwit that week, but by doing the actual work: reading filings, analyzing earnings, and writing honest analysis for an audience that wanted substance over sensationalism.
When the Fannie Mae and Freddie Mac story unfolded — when the Net Worth Sweep turned a government bailout into a government seizure — Todd didn't just write a post and move on. He stayed. He dug in. Post after post, year after year, he documented the legal battles, the regulatory maneuvers, and the shareholder case with the kind of rigor that made his analysis essential reading for anyone following the GSE story.
That's the thing about Todd. Most people lose interest. Markets move on. New narratives emerge. But Todd understood that sometimes the most important investment thesis is the one that takes a decade to play out. He had the conviction to stay, the discipline to keep researching, and the platform to keep publishing. Sharp analysis, steady hands.
Career Timeline
Early Career
Value Investor
Building the Foundation
Developed a deep value investing discipline rooted in fundamental analysis. Learned to tune out the noise, focus on what the numbers actually say, and hold conviction when the market disagrees. The kind of investor who reads 10-Ks for fun.
Founded ValuePlays.net
Founder & Editor
ValuePlays.net
Launched ValuePlays.net as a platform for rigorous value investing analysis. Built a loyal readership by writing clearly about complex financial situations, breaking down earnings reports, regulatory actions, and market dynamics in a way that respected the reader's intelligence.
GSE Coverage Begins
GSE Analyst & Commentator
ValuePlays.net
Began covering the Fannie Mae and Freddie Mac situation in depth. While most financial bloggers moved on, Todd stayed. Post after post, he documented the government's actions, the legal battles, and the shareholder case with the kind of consistency that only comes from genuine conviction.
Shareholder Advocacy
Voice for GSE Shareholders
The GSE Fight
Became one of the most trusted independent voices in the GSE shareholder community. His analysis on the Net Worth Sweep, the legal proceedings, and the path to recapitalization gave individual investors something rare: a clear-eyed, well-researched perspective they could rely on.
Ongoing
Still Writing, Still Fighting
ValuePlays.net & The GSE Crew
Continues to publish sharp, informed analysis on ValuePlays.net. Still covering the GSE story. Still holding the line. In a world where most people lose interest after a few months, Todd has been at this for years. That's not stubbornness — that's conviction backed by research.
What Todd Brings
Value Investing Analysis
Deep fundamental analysis rooted in the Ben Graham tradition. Todd doesn't chase momentum or follow the crowd. He reads the filings, runs the numbers, and forms his own view. The kind of investor who finds value where others see noise.
Financial Blogging & Commentary
Built ValuePlays.net into one of the most respected independent investing blogs. Clear writing, consistent publishing, and a refusal to dumb things down. His readers come back because he treats them like adults.
GSE & Housing Finance Expertise
Years of sustained, detailed coverage of Fannie Mae, Freddie Mac, the Net Worth Sweep, and the recapitalization story. Todd understands the legal, regulatory, and financial dimensions of the GSE situation at a level most professional analysts don't reach.
Shareholder Advocacy
A steady, informed voice for GSE shareholders. Not the loudest person in the room, but consistently the most prepared. When Todd publishes analysis on the shareholder case, people read it because they know it's grounded in facts.
Market Commentary
Beyond the GSE beat, Todd writes about broader market conditions, individual stock analysis, and investing principles. The kind of commentary that helps investors think better, not just trade faster.
How I Know Todd
Through the GSE fight, part of the coalition
I know Todd through the GSE shareholder fight. When you spend years in the trenches fighting for Fannie Mae and Freddie Mac shareholder rights, you learn who the real ones are. Todd is one of the real ones.
ValuePlays.net was one of those sites you'd check regularly — not because it was flashy, but because it was reliable. Todd did the work. He read the filings. He tracked the legal proceedings. He wrote analysis that you could actually use to understand what was happening and what might happen next. In a world full of hot takes, Todd gave you cold, hard analysis.
He's part of what I call the GSE Crew — the coalition of investors, analysts, and advocates who refused to accept the Net Worth Sweep as the final word. People like Tim Pagliara, Bill Maloni, David Fiderer — and Todd Sullivan. Each brought something different to the fight. Todd's contribution was clarity. When things got complicated, when the legal arguments got dense, when the government moved the goalposts again, Todd would publish something that cut through the noise and told you what actually mattered.
Sharp analysis, steady hands. That's Todd.
Why He Matters
The financial blogosphere is full of people who write about whatever's trending. Todd Sullivan built something different. ValuePlays.net was never about chasing traffic — it was about doing the work and sharing what he found. That kind of integrity is rare, and it's why his analysis carried weight in the investing community for years.
In the GSE story specifically, Todd was one of the people who made sure the shareholder perspective didn't get buried. When the government tried to rewrite history, when the media moved on, when most investors gave up — Todd kept writing. He kept the receipts. He kept the analysis flowing. And he did it not because it was easy or popular, but because it was right.
That's the kind of person you want on your side. Someone who doesn't quit when it gets hard. Someone whose analysis you can trust because you know they've done the homework. Sharp analysis, steady hands — and the conviction to stay the course.
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