Maddie Bradford

Maddie started where a lot of people start — at a bank. She was a teller at Chase in 2016, fresh out of Indiana University Indianapolis with a degree in Business and Communications. From there she moved to Charles Schwab as a Customer Service Representative, spending two and a half years learning the financial services world from the front lines.

Then she made the jump to Salesforce.

Not a lateral move. Not a small step. She went from answering customer calls at a brokerage to working at one of the biggest tech companies on the planet. And she didn't just survive there — she climbed. In under four years at Salesforce, she held three different roles: Customer Success Engineer Tier 2, Senior Success Engineer, and Senior Solutions Consultant. Each one a promotion. Each one more responsibility.

That trajectory tells you everything you need to know about my sister. She doesn't wait for someone to hand her the next opportunity. She earns it, and then she earns the one after that.

In 2024, Maddie took everything she learned at Salesforce and brought it to AbbVie as a Senior Marketing Automation Specialist. AbbVie is a global pharmaceutical company — one of the largest in the world — and marketing in pharma is a completely different animal than marketing in tech.

Every email, every campaign, every piece of content has to navigate FDA regulations, legal review, medical accuracy requirements, and compliance frameworks that would make most marketers' heads spin. You can't just send a clever subject line and hope for the best. Every word matters. Every claim has to be substantiated. Every audience segment has to be handled with precision.

This is where Maddie's Salesforce background becomes a real advantage. She doesn't just know Marketing Cloud — she knows how to build automated journeys that respect complex business rules. She understands data architecture, segmentation, suppression logic, and the technical infrastructure that makes compliant marketing automation possible at scale.

Going from Salesforce (the vendor) to AbbVie (the customer) is a smart career move. She's seen both sides now — how the platform is built and how it's used in the real world. That perspective is rare and valuable.

My sister trains for endurance events. Marathons, triathlons, the kind of races where you have to keep going long after your body tells you to stop. I'm not surprised by this at all.

Endurance events require exactly the qualities Maddie brings to everything she does: discipline, consistency, and the willingness to show up when it's hard. You don't finish a marathon on talent. You finish it because you trained on the days you didn't want to train. You ran in the rain. You got up early. You did the boring work that nobody sees.

That's the same thing that took her from a bank teller position to Senior Solutions Consultant at Salesforce. It wasn't one big leap — it was showing up every day, getting a little better, earning the next step, and never quitting. The race and the career run on the same engine.