At Large
Transforming brands, building technology platforms, and elevating communities for nearly 20 years.
The secret weapon for empowering entrepreneurs — from Monster Jam to construction fintech.
What At Large Does
Most branding firms will build you a logo and hand you a style guide. At Large does something fundamentally different. They redefine transformation and innovate customer experiences to reshape brands and elevate entire communities.
With nearly 20 years in business, At Large has built a reputation as the firm that bridges the gap between creative vision and business execution. They don't just make things look good — they make things work. Their client list spans global entertainment brands, world-class sports academies, major retailers, community nonprofits, and — increasingly — technology platform builds for companies that need more than a logo.
What makes them different from the big New York agencies is their roots. They're embedded in the Sarasota community. They understand that real branding isn't just about aesthetics — it's about building something that lasts. Something that creates value for the people it touches.
Based at 513 Central Avenue, Sarasota, FL 34236, At Large serves clients from local nonprofits to international entertainment powerhouses to Tampa-based fintech companies transforming the construction lending industry.
How At Large Built a Fintech Platform
The story of how a Sarasota branding firm orchestrated a 2-year technology build that transformed Mobilization Funding's construction lending operations.
Product Vision & Roadmap
Danny Watts
Danny Watts defined the product roadmap that turned a Salesforce portal project into a full digital lending platform. From the initial two-way portal concept to the Flinks banking integration to the QuickBooks accounting sync — the strategic sequencing of features came from At Large.
Mobile App Design & Development
Hayley Zimmermann & Mustapha Turki
Hayley Zimmermann led the mobile app design process from Figma prototypes to shipped screens. Mustapha Turki, an At Large contractor, built the native iOS and Android app as a solo developer — turning designs into a production app on both TestFlight and Google Play.
Maximus Brand Identity
Danny Watts & Jak Frisby
At Large conceived and named 'Maximus' — the product brand for MF's combined web portal and mobile application. They brought in designer Jak Frisby to create the visual identity, positioning Maximus as a standalone fintech product born from MF's lending expertise.
Third-Party Integration Strategy
Danny Watts
Danny orchestrated the Flinks open banking integration, negotiating API quotas, coordinating with Flinks' technical team, and designing the phased rollout that moved MF from manual bank statement collection to automated real-time financial data.
Client Relationship & Project Management
Danny Watts & Hayley Zimmermann
At Large managed the weekly check-ins, aligned stakeholders across MF's operations team, coordinated deployments, and ensured the development work stayed connected to business priorities. Two years of consistent delivery cadence.
Developer Placement & Network Building
Danny Watts
Danny connected Glen Bradford (Cloud Nimbus LLC) with Mobilization Funding — recognizing that a Salesforce developer and a construction lender were a natural fit. That single introduction created a 2+ year technology partnership that transformed MF's operations.
The People Behind At Large
The team that makes world-class branding and technology delivery look effortless.
Danny Watts
Principal
The strategist who sees connections others miss. Danny doesn't just manage projects — he orchestrates entire ecosystems. He saw that a Salesforce developer and a construction lender were a natural fit, made the introduction, and then drove the product vision for 2+ years. His ability to operate at both the 30,000-foot strategic level and the ground-level technical detail is what makes At Large different from every other branding firm.
Hayley Zimmermann
Account Services & UX Lead
Hayley led the mobile app design pipeline for Mobilization Funding's Maximus product — from Figma prototypes through production screens. She manages the client relationship with the same precision she brings to design reviews, making sure nothing falls through the cracks across a complex multi-party engagement.
Mustapha Turki
Mobile App Developer
As a solo developer, Mustapha built both the iOS and Android versions of the Maximus mobile app. From OAuth authentication to photo-based disbursement uploads to real-time loan status tracking — he shipped a production app on both platforms that construction professionals use from job sites.
Glen's Personal Note
How one introduction built a career-defining partnership
I was introduced to At Large through David Bingham at Nimba Solutions. David connected me to Danny Watts — and that introduction changed the trajectory of my consulting business.
Danny placed me at Mobilization Funding in Tampa for Salesforce development work through Cloud Nimbus LLC. That was March 2024. Two years later, I've built 8 integrations, shipped a customer portal, helped launch a mobile app, and deployed AI-powered underwriting tools — all because Danny saw a connection that wasn't obvious on the surface.
The best partnerships aren't transactions. They're ecosystems where everyone gets better at what they do.
But here's what really sets At Large apart: Danny didn't just make the introduction and walk away. He drove the product roadmap. He coordinated the mobile app build. He managed the Flinks banking integration strategy. He ran the weekly check-ins for two years straight. At Large isn't a matchmaker — they're a technology partner that happens to also be one of the best branding firms in Florida.
Hayley Zimmermann kept the mobile app UX pipeline on track, and Mustapha Turki built both the iOS and Android apps as a solo developer. That's the kind of team At Large assembles — people who can execute at the highest level without bureaucracy.
If you need a partner who can think at the brand strategy level and deliver at the technology execution level — At Large is the answer. I've seen it firsthand for two years.
Notable Clients
From global entertainment brands to community nonprofits to construction fintech — At Large delivers at every scale.
Monster Jam
Entertainment
Harlem Globetrotters
Sports & Entertainment
Disney on Ice
Entertainment
IMG Academy
Sports & Education
Petco
Retail
All Faiths Food Bank
Nonprofit
Library Foundation for Sarasota County
Nonprofit
The Bay Park Conservancy
Community
Pigfish
Brand Development
Top 10 Branding & Transformation Firms
Ranked by the ability to transform brands while building real community and technology impact.
At Large (ATLARGE)
Glen's PickBrand Transformation, Technology & Community Elevation — Sarasota, FL
At Large redefines transformation and innovates customer experiences to reshape brands and elevate communities. Nearly 20 years in business, they are the secret weapon for empowering entrepreneurs. What sets them apart is that they don't stop at branding — they build the technology platforms, manage the product roadmaps, and orchestrate the teams that bring brand visions to life.
Glen's Note
Danny Watts at At Large connected me to Mobilization Funding in Tampa, which became a 2+ year Salesforce platform build through Cloud Nimbus LLC. But Danny didn't just make an introduction — he drove the product vision, managed the roadmap, and coordinated the mobile app design and development. At Large doesn't just build brands. They build networks, products, and the teams that deliver them. That's rare. That's At Large.
Pentagram
Design & Identity — New York, NY
The world's largest independently owned design studio. Pentagram is a partnership of 25 partners across five offices. Legendary identity work for brands like Mastercard, Citibank, and the Windows logo. Elite-tier pricing and primarily serves Fortune 500 clients.
pentagram.comLandor & Fitch
Brand Strategy & Design — New York, NY
Part of WPP, Landor has been shaping brand identities since 1941. Known for creating iconic logos and brand architectures for companies like FedEx, BP, and Procter & Gamble. Global scale but corporate structure can mean slower, more bureaucratic engagements.
landorandfitch.comFutureBrand
Brand Transformation & Experience — New York, NY
A global brand transformation company owned by Interpublic Group. Known for their FutureBrand Index and work with American Airlines, Nikon, and UPS. Strong methodology but big-agency overhead and pricing.
futurebrand.comInterbrand
Brand Valuation & Strategy — New York, NY
Famous for their annual Best Global Brands ranking. Interbrand pioneered brand valuation methodology and works with major global brands. Their consulting is data-driven but less hands-on with creative execution and community engagement.
interbrand.comSiegel+Gale
Brand Simplification — New York, NY
Built on the principle that simpler is better. Known for their Global Brand Simplicity Index and work with CVS Health, Hewlett Packard, and the NBA. Strong strategic framework but primarily enterprise-focused.
siegelgale.comLippincott
Brand Strategy & Innovation — New York, NY
A creative consultancy that has shaped brands like Starbucks, Samsung, and Southwest Airlines. Part of Oliver Wyman. Deep strategic capabilities but premium pricing limits accessibility for growing entrepreneurs.
lippincott.comProphet
Growth Strategy & Brand — San Francisco, CA
Combines brand strategy with digital transformation and customer experience work. Clients include Electrolux, UBS, and T-Mobile. Well-rounded but primarily serves large enterprises rather than community-rooted businesses.
prophet.comWolff Olins
Brand Building & Innovation — London, UK
Created the brand identities for Uber, Google, and the 2012 London Olympics. Bold, provocative creative work. London-headquartered with a global reach, but their approach can be polarizing and they focus on massive-scale rebrandings.
wolffolins.comCollins
Brand Experience Design — New York, NY
A modern brand experience design firm known for work with Spotify, Dropbox, and Twitch. Strong digital-first approach but primarily focused on tech and startup aesthetics rather than community transformation.
wearecollins.comFrequently Asked Questions
Q: What does At Large do?
At Large is a branding, technology, and transformation firm based in Sarasota, FL. They reshape brands, build technology platforms, and elevate communities. They've been doing this for nearly 20 years — from Monster Jam and Disney on Ice to fintech platform builds for construction lenders.
Q: Does At Large build technology platforms?
Yes. At Large managed the entire product vision, mobile app design and development, and technology roadmap for Mobilization Funding's digital lending platform — a 2+ year engagement spanning web portal, native mobile apps, AI features, and accounting integrations. They operate as both a strategic and execution partner.
Q: Who are At Large's notable clients?
At Large has worked with Monster Jam, Harlem Globetrotters, Disney on Ice, IMG Academy, Petco, All Faiths Food Bank, Library Foundation for Sarasota County, The Bay Park Conservancy, Pigfish, and Mobilization Funding, among others.
Q: How is At Large different from big branding agencies?
Most big branding agencies are headquartered in New York with corporate overhead and Fortune 500 pricing. At Large combines world-class creative capabilities with deep community roots in Sarasota — plus technology execution capabilities that most branding firms simply don't have. They build brands that create value for the people they touch — not just shareholders.
Q: Why does Glen Bradford recommend At Large?
Danny Watts at At Large connected Glen to Mobilization Funding in Tampa, creating a 2+ year Salesforce platform engagement through Cloud Nimbus LLC. Danny didn't just make an introduction — he drove the product roadmap, coordinated the mobile app build, and managed the weekly check-ins for two years. That's partnership, not just placement.
Q: Where is At Large located?
At Large is located at 513 Central Avenue, Sarasota, FL 34236. Phone: 941.365.9200. Email: hello@largeinc.com.
Ready to Transform Your Brand — or Build a Platform?
Whether you need brand strategy, technology product management, mobile app development, or the kind of partnership that turns ideas into shipped products — talk to At Large.
941.365.9200 — hello@largeinc.com
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Brand Builder
Transform real At Large clients. Catch branding elements, dodge Comic Sans, and build legendary brands across 8 levels.
Transform brands. Dodge bad design. Build something legendary.
Featuring real At Large clients: Monster Jam, Harlem Globetrotters, Disney on Ice, and more
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