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Jordan Peterson
Canada
Net Worth
$10M
Source of Wealth
Author / Clinical Psychologist / Professor
Global Rank
#126 of 157
About Jordan Peterson
Jordan Bernt Peterson is a Canadian clinical psychologist, professor, author, and public intellectual who became one of the most influential and widely discussed thinkers of the 21st century. Born in Edmonton, Alberta in 1962, Peterson grew up in Fairview, a small town in northern Alberta, and went on to earn degrees from the University of Alberta and McGill University before joining the faculty of Harvard University and later the University of Toronto.
Peterson spent decades as a respected but relatively obscure academic, teaching personality psychology and researching the psychology of religious and ideological belief. His first book, Maps of Meaning: The Architecture of Belief, published in 1999, synthesized insights from psychology, mythology, religion, and neuroscience into a comprehensive theory of how humans create meaning. It was brilliant but dense and academically focused.
Everything changed in 2016 when Peterson publicly opposed Canada's Bill C-16, which he argued could compel speech regarding gender pronouns. The resulting controversy catapulted him into the international spotlight. His 2018 book, 12 Rules for Life: An Antidote to Chaos, became a global phenomenon, selling over 10 million copies worldwide and being translated into more than 50 languages. Peterson's lectures, podcast, and public appearances reach tens of millions, and his message — take responsibility, tell the truth, pursue meaning over happiness — has resonated with an enormous audience hungry for substantive guidance on how to live.
Key Achievements
12 Rules for Life: 10 Million+ Copies Sold
Published in 2018, 12 Rules for Life: An Antidote to Chaos became one of the bestselling nonfiction books of the decade, selling over 10 million copies worldwide and being translated into more than 50 languages.
Maps of Meaning: A Masterwork of Psychological Theory
Published Maps of Meaning: The Architecture of Belief in 1999, a landmark synthesis of psychology, mythology, religion, and neuroscience that formed the intellectual foundation for all of his subsequent work.
Harvard and University of Toronto Professor
Served on the faculty at Harvard University and the University of Toronto for decades, earning recognition as an outstanding lecturer and researcher in personality and social psychology.
Global Lecture Tour Reaching Millions
Conducted sold-out lecture tours across dozens of countries, with his YouTube lectures and podcast episodes collectively accumulating hundreds of millions of views and helping people worldwide.
Most Influential Public Intellectual of His Generation
Named by multiple publications as one of the most influential public intellectuals in the world, Peterson has shaped public discourse on meaning, responsibility, free speech, and the relationship between the individual and society.
Notable Quotes
“Compare yourself to who you were yesterday, not to who someone else is today.”
— Jordan Peterson
“You should take care of, help, and be good to yourself the same way you would take care of, help, and be good to someone you loved and were responsible for.”
— Jordan Peterson
“To stand up straight with your shoulders back is to accept the terrible responsibility of life, with eyes wide open.”
— Jordan Peterson
“The purpose of life is finding the largest burden that you can bear and bearing it.”
— Jordan Peterson
“If you can't even clean up your own room, who the hell are you to give advice to the world?”
— Jordan Peterson
Key Decisions
Published Maps of Meaning after over a decade of research and writing, laying the intellectual foundation for his understanding of belief, meaning, and the structure of human experience.
Left Harvard University to join the University of Toronto's Department of Psychology, where he would teach and research for over two decades.
Began uploading his university lectures to YouTube, making his courses on personality, mythology, and the Bible freely available to a global audience years before his mainstream fame.
Publicly opposed Canada's Bill C-16, arguing it could compel speech regarding gender pronouns. The controversy launched him into the international spotlight and sparked a global debate about free speech.
Published 12 Rules for Life: An Antidote to Chaos, which sold over 10 million copies and made him one of the bestselling nonfiction authors in the world.
Published Beyond Order: 12 More Rules for Life, expanding on the themes of the first book and demonstrating his continued ability to reach millions of readers seeking meaning and direction.
Early Life
Born in Edmonton, Alberta, Peterson grew up in Fairview, a small town in northern Alberta with a population of about 3,000. His father, Walter, was a schoolteacher, and his mother, Beverley, was a librarian. Peterson was an avid reader from a young age and became interested in political science and psychology during his teenage years. He earned his B.A. in political science from the University of Alberta, followed by a B.A. in psychology, and then completed his Ph.D. in clinical psychology at McGill University. He joined the faculty at Harvard in 1993 before moving to the University of Toronto in 1998.
Life Lessons & Insights
Take Responsibility for Your Own Life
Peterson's central message is that meaning comes from taking on responsibility voluntarily. Suffering is inevitable; the antidote is to bear it willingly and purposefully.
Tell the Truth — Or at Least Don't Lie
Honesty, even when uncomfortable, is the foundation of a meaningful life. Peterson argues that deception — including self-deception — corrodes the soul and undermines relationships and institutions.
Start Small: Clean Your Room
Before trying to change the world, get your own life in order. Peterson's famous 'clean your room' advice encapsulates the principle that personal transformation precedes social transformation.
Pursue Meaning, Not Happiness
Happiness is fleeting and unreliable as a life goal. Meaning — found in responsibility, service, truth-telling, and voluntary sacrifice — provides the resilience needed to endure suffering.
Stand Up Straight with Your Shoulders Back
Adopt the posture of someone who has accepted the challenge of existence. Courage is not the absence of fear but the willingness to confront it.
Deep Dives
Go deeper into what makes Jordan Peterson exceptional.
Explore More
See how Glen Bradford applies these principles to his own investing. Long Fannie Mae & Freddie Mac junior preferred — and not going anywhere.